I believe that at the intersection of authentic branding, engaging creative and insightful marketing is where successful brands thrive. I roll-up my sleeves and help find that integrated balance to impress and motivate ICPs into action.
My Work
My approach is straightforward: Tap into the authenticity of your brand and bring it to life through smart, creative execution.
This site highlights what that looks like in action. It features a range of campaigns where I led teams of marketers and creatives to uncover compelling brand stories and deliver work that meets business goals while pushing creative boundaries.
The clients vary, but the results speak for themselves.
Strategic Marketing
A creative audit and data analysis lead this little guy to reduced operations and an increase in profit.
Digital Campaign
Our digital campaign helped this brand clean up over the holiday season.
Brand Evolution
A new identity, photography and website helped this law firms personalities shine.
Creative Samples Coming Soon
Recruitment Marketing
See how evolving a brand to address a significant business need helped keep this company rolling.
Reputation Campaign
A state university needed to turn around peoples’ negative perception. This authentic messaging platform did the trick.
Brand Evolution
This B2B brand needed a face-lift to communicate its differentiators and enter into the competitive space of B2C packaged food.
Creative Samples Coming Soon
Capabilities
Brand Creation & Evolution
Whether building a brand from the ground up or refreshing an existing one, I follow a Brand Optimization process designed to align strategy with stakeholder buy-in every step of the way.
Capabilities include:
- Persona Development
- Messaging Platform
- Visual Concepts & Designs
- Rollout Strategy
- Brand Police
Creative Direction & Consulting
Sometimes all it takes is a fresh perspective to unlock big ideas. Leading a team through the creative process requires both persistence and a steady hand—and that’s where I come in.
Capabilities include:
- Creative Direction
- Brand Audit
- Research
- Strategic Brief Development
- Brainstorm Facilitation
- Production & Quality Control
Web Development & Digital Marketing
A website is the heart of any marketing effort—and it’s never truly finished. Once it’s up and running, the focus shifts to driving qualified leads and supporting business growth. I’ve helped many companies do exactly that.
Capabilities include:
- UX/UI Design
- KPI Dashboards
- Content
- Dev & Launch
- SEM & SEO
- Social Media
- Email Marketing
- Conversion Optimization
About Me
With over 20 years of experience, I’ve worked with top agencies across Ohio—from Cleveland to Columbus—and partnered with clients in industries ranging from nonprofits and banking to construction, manufacturing, professional services, higher ed, tech, and SaaS.
My roots are in creative direction and programming, but over the years, I’ve worn just about every hat in the marketing world. Lately, my focus has been on integrating artificial intelligence, digital marketing strategies, enhancing client experiences, lead generation, and streamlining processes through marketing automation.
Client Testimonials
Greg’s creative talents and energies helped spark his team in developing a strong messaging platform for UA that served us well. He is committed to being both proactive with ideas and suggestions and to being highly responsive to client needs.
— Wayne Hill
Vice President/Chief of Staff
at University of Akron
Had a terrific experience working with Greg as he spearheaded a new website and branding project for our firm. Creative and technically savvy, Greg’s leadership was instrument in accomplishing our goals. Couldn’t be happier with the end product. Thanks Greg!
— John W. Becker
Member at Harpst Becker LL
Greg has been a business partner of mine for many years, and at multiple companies. Whatever the assignment, I can always count on Greg to not only get the job done, but to advise the best course of action BEFORE implementation. Greg has been key to our company’s success, and we look forward to working with him for years to come.
– Joe Pulizzi
Founder at Content Marketing Institute
Let’s Chat
Are you ready to align your Brand, Creative and Marketing? Need a fresh perspective to motivate your team? Then we should talk.
Gregory Kiskadden
330.808.3931
greg@kiskadden.com